About Us
Our Story
Label IQ was created by people just like you: frustrated, confused, and searching for answers. Our founding team is made up of expert nutritionists, PhDs, skincare research specialists, and AI engineers who all struggled to find products that truly supported their health.
For one founder, years of brain fog, fatigue, and gut issues persisted despite working with doctors, nutritionists, and trying every diet under the sun. Another lived with lifelong skin conditions like eczema and dandruff until she finally discovered that both food and skincare ingredients were triggering her symptoms. Another battled depression and ADHD, only to find relief after removing toxic additives from his diet. And another faced constant bloating and stubborn weight, finally discovering that everyday shampoos, skincare products, and so-called “healthy” foods were causing silent inflammation and hormone imbalances.
All of us found relief not through quick fixes or fads, but by finally understanding which ingredients support health and which silently sabotage it. That’s why Label IQ exists: so you don’t have to become an expert just to feel, look, and live better.
Our Mission
Our mission is to transform the way you eat, shop, and care for your body by giving you instant, science-backed answers about what’s really in your food, skincare, and cleaning products. We empower you to make choices that help you feel, think, and look your best, without the overwhelm.
Why We Built Label IQ
We believe that making healthy choices should be easy and accessible for everyone. Too often, hidden ingredients, confusing labels, and misinformation lead people astray, sometimes with real consequences for their health and happiness. We’re passionate about unmasking what brands get wrong (and what most apps miss), and arming you with clarity instead of confusion.
Where We Work
Label IQ is proudly built in New York, NY and Austin, TX, but our mission is global: help anyone, anywhere, make smarter, safer choices every day.
What Makes Us Different
Deep, Evidence-Based Research
We don’t follow fads or influencer hype. Every recommendation is rooted in the latest ingredient science and clinical research.
Living Our Values
We’re relentless about staying current, honest, and detail-obsessed, because we live by the same standards we set for our users.
Radical Transparency
We don’t accept payment to boost product scores, ever. No sponsored posts, no hidden ads, no pay for a better grade.
Friendly, Human Help
We know this stuff is hard, so our approach is always empowering and never judgmental.
Expert-Driven, User-First
Our team includes nutrition scientists, skincare researchers, and AI experts, but we’re also users, parents, and health-seekers ourselves.
How We Measure Success
We measure success one life at a time. For some, that means reversing years of brain fog and fatigue. For others, it’s resolving skin issues that no specialist could fix, or discovering which foods or products were silently fueling anxiety, gut issues, or weight gain. Our impact?
- Millions of labels scanned
- Thousands of hidden toxins avoided
- Countless lives improved
"Label IQ helped me realize that a 'healthy' granola bar was the source of my migraines. Changing just a few snacks made all the difference."
"I thought my eczema was just genetics until I saw what was in my moisturizer. Now my skin and confidence is better than ever."
What’s Next
We’re always pushing forward: improving our AI, expanding our ingredient database, and launching new features that make healthy living effortless, even as products, brands, and science keep evolving.
Have feedback, want to join a beta, or shape the future of Label IQ? We want to hear from you.
Our Promise
We follow the science, not the trends. You’ll never see us pushing fad diets, paid placements, or influencer nonsense. Just evidence-based guidance, made simple and personal.
Label IQ: Know what’s really in your food, products, and life.
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